PopPlaces.com is a revolutionary product within the real estate market, allowing companies to rent spaces for a specific period of time – months, weeks or even days – in order to sell a product, launch a new brand, create a pop-up store, etc. Companies or individuals may also use PopPlaces.com to revive an empty or unused space of their own. The startup was launched in April 2014, with more than a hundred spaces located in Madrid and Barcelona, and they are planning to expand all over Spain.
Alva House Capital participates in this €120,000 investment round, which has been led by PopPlaces.com CEO & co-founder Karen Prats. The money will be devoted to marketing and communication. Other major investors are Carlos Blanco (Grupo ITnet and Akamon founder), Gerard Olive (Wallapop / Be Republic), David Thomas (Cyberclick) and Marc Vidal (IDODI), all of them also mentoring PopPlaces.com through startups’ accelerator Connector. Also Elena Gómez de Pozuelo (president of the Asociación Española de la Economía Digital), Axel Serena (Alva House Capital), Miguel Vicente (Let’s Bonus) and Sitka Capital, along with other private companies, have invested in PopPlaces.com. A new round of investment is planned before the end of 2014.
PopPlaces.com is the first pop-up space rental marketplace. It was selected by startup accelerator Connector among 122 projects, and has the majority of Connector’s mentors as partners. The startup was also selected as one of the ‘Best Business Initiatives’ from AIJEC’s Young Businessman prizes.